Jorge is the President and Co-owner of Home Care Assistance of Naples and Fort Myers. His role is to ensure that HCA’s systems, vision, and strategies are customer-centric and always adapting to the changing needs of senior care.
Jorge brings 15 + years of Software Development experience, and over 20 years of Management experience to oversee the day to day operations of the company. Jorge is actively involved in all aspects of the business.
He oversees caregiver quality assurance, case management, advertising, public relations as well as business development. His passion for elder care comes from a deep-rooted cultural tradition of honoring and respecting elders.
Melanie Gennari Client Care Manager
Melanie is one of our Care Managers, she holds a Bachelor of Arts degree in Psychology.
Melanie was a practicing addictions counselor for many years before moving to Florida.
Personal family experiences led her to Home Care Assistance where she is committed to “changing the way the world ages” and enriching the lives of her clients.